Privacy Policy

Privacy Policy

Cookies Policy

Privacy Statement for amitrani.com

 

Amitrani takes the protection of your personal data very seriously. The purpose of this Privacy Statement is to inform you about the type of personal data that will be collected when you use our website, amitrani.com, and how we will process, use, and protect such data.

 

1. Scope

 

1.1

Use of the amitrani.com website is subject to the Privacy Statement set out below. The amitrani.com website is a service provided by Amitrani. Via E. De Nicola 9, 88046 Lamezia Terme, Italy (hereinafter, “Amitrani”). Where relevant, Amitrani is the controller pursuant to Article 4 of the EU General Data Protection Regulation (hereinafter, “GDPR”).

 

1.2

Protecting your personal data is important to us, in particular, where respecting your personal rights in connection with the processing and use of such data is concerned. The term personal data refers to information regarding the personal and/or factual circumstances of an identified or identifiable natural person including the person’s name, postal address, e-mail address and/or telephone number and user data such as the IP address. We collect, process, and use your personal data in compliance with the relevant laws.

 

2. Automated Data Collection and Processing by Your Browser

 

2.1 General

As with every website, our server automatically collects the following information and temporarily saves it in server log files which are transmitted by your browser unless you have deactivated such function:

– the IP address of the computer transmitting the request;
– the client’s file request;
– the http response code;
– the volume of data transmitted;
– the website from which you access our website (referrer URL);
– the date and time of the server request;
– the type, version and language of your browser; and
– the operating system on the computer transmitting the request.

Our server log files are not evaluated based on personal use. We cannot allocate this data to specific persons at any time. Also, we do not merge this data with data from other sources.

 

2.3 Use of cookies

In order to learn about your individual preferences and adjust our offerings optimally to best meet your needs, we use so-called “cookies” on our website amitrani.com. Cookies are small text files that are saved on your computer or mobile device and that your computer or mobile device can retrieve at a later time. We use the consent management service which helps you to understand the functionality and characteristics of cookies and to select or deactivate various tags, trackers and analytic tool used on this website. You can access all cookie information and settings by clicking the “Cookie Settings” on cookies banner.

 

2.2 Google Analytics

Our website uses Google Analytics, a web analytics service offered by Google Inc. (hereinafter, “Google”). Google Analytics uses text files called cookies which are saved on your computer to facilitate analysis of your website use. The information collected relates to your operating system, browser and IP address, the website you accessed previously (referrer URL), and the date and time of your visit to our website. The information generated by cookies regarding your use of our website typically is transmitted to and saved on a Google server in the United States. If and when IP anonymization is activated on this website, Google will truncate your IP address for transmission among member states of the European Union or to other member states of the Agreement on the European Economic Area. Only in exceptional cases will your full IP address be transmitted to a Google server in the United States and then truncated. At the request of the operator of this website, Google will use this information to evaluate your use of our website, to compile reports on website activity, and to provide us with other services relating to website activity and Internet use. The IP address transmitted from your browser as part of Google Analytics will not be merged with any other data held by Google.

 

You may refuse the use of cookies by selecting the appropriate settings on your browser software; however, please note that in this case you may not be able to use the full functionality of our website. In addition, you can object to Google’s collection of data generated by cookies relating to your use of our website (including your IP address) as well as to its dissemination of the data. To do so, download and install the browser plug-in available at http://tools.google.com.

We use Google Analytics to analyze and enhance the use of our website regularly. The resulting statistics allow us to improve our offerings and make them more interesting for you, the user. In exceptional cases in which personal data is transmitted to the United States, Google is bound by the EU-US Privacy Shield. The legal basis for our use of Google Analytics is Article 6 (1) p. 1 f) of the GDPR.

Information regarding the third-party provider is as follows: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001; terms of use; overview of data protection; privacy statement.

 

2.3 Retargeting

We use retargeting technology on our website to enhance its appeal to you. Retargeting enables us to address Internet users who have shown interest in our shop and/or our products in the past through targeted advertising on our partners’ websites. We believe personalized and interest-oriented advertising tends to be more interesting to Internet users than non-targeted advertising. These targeted ads are displayed on our respective partners’ websites based on cookie technology and an analysis of visitors’ prior use of the Internet. This form of advertising is entirely pseudonymous. No usage profiles will be consolidated with your personal data. By using our website you consent to cookies being used to capture, save, and use your user-related data. Your data will be saved in cookies beyond the end of your browser session so that it can be retrieved, for example, when you return to the website. You can revoke your consent at any time effectively immediately by setting your browser so that cookies no longer are accepted. The legal basis for our use of retargeting technology is Art. 6 (1) p. 1 f) of the GDPR.

 

2.4 DoubleClick by Google

DoubleClick by Google is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, U.S.A. (hereinafter, “Google”). DoubleClick by Google uses cookies to present you with ads that are relevant to you. To this end, your browser is allocated a pseudonymous identification number (ID) which is used to verify which ads were displayed in your browser and which of them were clicked. These cookies do not contain any personal information. Google and its partner websites use DoubleClick cookies only to run ads based on prior visits to our or other websites. Google transmits the information generated by cookies to a server located in the U.S.A. where it is saved and analyzed. Google transmits such data to third parties only if required by law or in the context of contract-related data processing. In any case, your data will not be consolidated with other data captured by Google. By using this website you consent to your personal data being processed by Google and to the aforementioned nature and purpose of data processing. You may refuse the use of cookies by selecting the appropriate settings in your browser software; however, please note that in this case you may not be able to use the full functionality of our website. In addition, you can object to Google’s collection of data generated by cookies as it relates to your use of our website and to Google’s processing of this data. To do so, please open this link and download and install the browser plug-in from the DoubleClick Deactivation Add-On section. Alternatively, you can deactivate DoubleClick cookies on Digital Advertising Alliance’s website. The legal basis for our processing of your personal data is Article 6 (1) p. 1 f) of the GDPR. For more information on DoubleClick by Google, please refer to https://www.google.de/doubleclick and http://support.google.com/adsense.

 

2.5 Google Forms

We use the Google Forms service from Google to carry out surveys or for online forms. Google Forms makes it possible to design and evaluate surveys and online forms. In addition to the respective personal data that you enter in the respective forms, information on your operating system, browser, date and time of your visit, referrer URL and your IP address are recorded. Your personal data will be processed by Google on our behalf. The legal basis for the processing of data by Google is Art. 28 GDPR.

Processing takes place regularly within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Insofar as personal data is transferred to the USA as part of order processing, we have agreed standard contract clauses with Google. In addition, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Third Party Information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Privacy Policy: http://www.google.de/intl/de/policies/privacy

 

2.6 Google Maps

We use on this website Google Maps from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. This enables us to show you interactive maps directly on the website and enables you to conveniently use the map function. The legal basis for the use of Google Maps is Art. 6 (1) (1) (f) of the GDPR.

When you visit the website, Google is informed that you have accessed the corresponding subpage of our website. In addition, the data mentioned in section 2.1 of this declaration will be transmitted. This takes place regardless of whether Google provides a user account that you are logged into or whether there is no user account. If you are logged into Google, your data will be assigned directly to your account. If you do not want your profile to be assigned to Google, you must log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and / or the needs-based design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have a right to object to the creation of these user profiles, but you must contact Google to exercise them.

Further information on the purpose and scope of data collection and its processing by the plug-in provider can be found in the provider’s privacy statements. You will also find there further information on your rights and setting options to protect your privacy: http://www.google.de/intl/de/policies/privacy. Google also processes your personal data in the USA and is subject to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

 

3. Collection and Processing of Data Provided Voluntarily

 

3.1 Contact form

When you provide us with personal data by email, in our online shop or via the contact form available on our website, this is voluntary. The data is used to fulfill our contractual relationship, to process your inquiries and orders, for our own market or opinion research and, in case of existing customers, for our own advertising by post and email. In addition to the fulfillment of the contract, the legal basis for the processing is our overriding legitimate interest. In this case, the processing is necessary to inform existing customers about relevant products and services, to maintain long-term customer relationships and to obtain necessary information by means of market and opinion research as a basis for and to support economic decisions. If you are not an existing customer, your data will only be used for our own advertising by email if you have given your consent.

 

We delete all data that is no longer required to be stored, or we restrict its processing if there are legal obligations to retain it.

 

When you register in our online shop and create a customer profile, we save the customer account information you provided (in particular, your name, billing and delivery addresses, telephone number, and email address) so that you do not have to re-enter your data every time you place an order. You can update or delete your profile at any time. Legal basis for processing is performance of the contract.

 

3.3 Newsletter

If you want to subscribe to our newsletter, please provide your valid e-mail address and your country of origin and confirm that you are in agreement with the following (the legal basis is Art. 6 (1) p. 1 a) of the GDPR):

 

“I agree that Amitrani process can use the data I have entered to send me an email newsletter to inform me about furniture and home accessories as well as current company promotions and events.

I can revoke this agreement at any time by sending written notice to Amitrani. Via E. De Nicola 9, 88046 Lamezia Terme, Italy or to info@amitrani.com.”

 

In the event that I revoke consent, the data I have entered will be deleted and will no longer be used for newsletter delivery.

 

3.4 Social Networks

 

3.4.1 Facebook

In this section, we would like to inform you about the collection, processing and use of your data via Amitrani’s Facebook page (https://www.facebook.com/amitraniFurniture/).

 

The Facebook page is provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland, (hereinafter “Facebook”). It is possible that some of the information collected may also be processed outside the European Union by Meta Platforms, Inc. based in the United States.

 

Facebook is in principle responsible for the collection and processing of personal user data on Facebook. Please note that Facebook can collect and process certain data even if you do not have your own Facebook user account. Further information on data processing by Facebook can be found in their privacy policy (https://m.facebook.com/privacy/policy/).

 

As the operator of the Facebook page, only the public information on your profile is visible to us. The scope of this information depends on your personal settings in your user account. If you contact us on a voluntary basis via a Fan Page (for example via the comment or message function), personal data can be processed by us for purposes of interaction and communication. In this context, we would like to point out that your posts in publicly accessible areas can be viewed by both Facebook users and third parties, and we have no influence over how these users/third parties use the information available to them.

 

We receive aggregated “Insights” data from Facebook that does not allow any conclusions to be drawn about individual users. When you visit our fan page, Facebook uses a cookie and stores the IP address to collect specific usage data, which Facebook processes and makes available to us in various categories (e.g. number of followers, age structure, demographics) according to partially predefined criteria. These so-called “insights” are only transmitted to us in anonymized form. We use these statistics to collect information about our products and to make our posts as targeted as possible. The processing is therefore based on the overriding legitimate interest of analyzing our reach and the interactions of our posts. Facebook users can influence the extent to which their user behavior is recorded when visiting our Instagram page via the advertising settings. Further options are offered in the Facebook and Instagram settings or the form for exercising your right to object. You can also prevent the processing of your data by the cookies used by Facebook by not allowing cookies from third-party providers or Facebook in your browser settings.

 

3.4.2 Instagram

In this section, we would like to inform you about the collection, processing and use of your data via Amitrani’s Instagram profile (https://www.instagram.com/amitranifurniture/).

 

The Instagram profile is provided by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland, a subsidiary of Facebook, Inc. (hereinafter “Facebook”). Please see above “Facebook”.

 

3.4.3 Pinterest

In this section, we would like to inform you about the collection, processing and use of your data via Amitrani’s Pinterest account (https://it.pinterest.com/amitrani0937/).

The Pinterest account is provided by Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA (hereinafter “Pinterest”).

Pinterest is in principle responsible for the collection and processing of personal user data on Pinterest. Please note that Pinterest can collect and process certain data even if you do not have your own Pinterest account. Further information on data processing by Pinterest can be found in their privacy policy (https://policy.pinterest.com/it/privacy-policy).

As the operator of the Pinterest account, only the public information on your profile is visible to us. The scope of this information depends on your personal settings in your Pinterest account. If you contact us on a voluntary basis via the Pinterest website (for example via the comment function), personal data can be processed by us for purposes of interaction and communication. We do not pass on any personal data ourselves. The processing of personal data is based on our overriding legitimate interest in interacting with you and enabling an orderly interaction of the Pinterest community. In this context, we would like to point out that your contributions in the publicly accessible areas can be viewed by both Pinterest users and third parties, and that we have no influence on how they use the information available to them.

Pinterest provides us with aggregated statistical data to analyze the performance of our pins and our company page. This data includes, for example, the number of impressions and interactions, clicks on our pins and information about our target audience (provided they have been anonymized). These statistics are processed on the basis of our overriding legitimate interest, in order to optimize our content and to better reach our target audience. Pinterest users can use their settings to influence the extent to which their user behaviour may be recorded. You can find more information at https://policy.pinterest.com/en/cookies. You can also prevent your information from being processed by means of the cookies used by Pinterest, by not allowing cookies from third-party providers or those from Pinterest in your own browser settings.

 

4. Data Retention

Personal data provided to us via our website will be saved only for the time it takes us to meet the purpose for which you provided such data. When your contract has een fulfilled completely, your data will be blocked and then deleted in accordance with the relevant tax and trade regulations unless you have given your express consent to such data being used for other purposes. To the extent mandatory trade and tax retention periods need to be observed, the retention period for some types of data can be up to ten years.

 

5. Transmission to Third Parties

 

5.1 General

We will not transmit any personal data you provide to us to any third parties. Personal data will be transmitted only

  • if you have given prior consent;
  • to sub-contractors who need to receive and use such data for the purpose of fulfilling specific orders if required to process your inquiries, orders and use of our services;
  • to service providers bound by instructions if required to process your order data in accordance with the law and
  • to parties entitled to obtain such data if required to comply with statutory obligations.

 

5.2 Payment

As part of the handling of the payment method you selected in our online shop, your data will be transmitted to third parties as follows:

a) To process payments made by credit card, Electronic Payment Standard (EPS), PayPal. In addition to the data regarding your order and the shipping and payment methods you have requested, we will forward the following categories of personal data to this payment services provider:

– name,
– gender,
– billing address,
– e-mail address,
– IP address, and
– customer ID.

Responsibility regarding your data lies with the payment services provider. The legal basis for such transmission is the fulfillment of the contract (Article 6 (1) p. 1 b) of the GDPR). Please know that this provider will transmit your personal data to other parties as required to process payments including, but not limited to, the credit institutions, banks, and credit card providers involved. These parties also will process your personal data to handle your payments. The legal basis is Article 6 (1) f) of the GDPR.

 

6. Your Rights

 

6.1
At any time, at no cost to you and without providing any reason you can request information regarding the data relating to you which is saved in our systems as well as information regarding the origin, recipients or categories of recipients to whom such data has been transmitted and why such data has been saved.

 

6.2
In addition, legally you are entitled to have your personal data rectified, blocked or erased. Also, you can withdraw your consent to the use of your data at any time and without having to provide a reason. If we process your personal data to pursue our legitimate interests pursuant to Article 6 (1) f) of the GDPR, pursuant to Article 21 of the GDPR you have the right to object. In addition, you have the right to portability of your data and the right to lodge a complaint with a data protection supervisory authority if you are not satisfied with our processing of your personal data.

 

6.3
Please address any requests for information, inquiries, objections to the processing of your data, and any questions you may have to Amitrani, via E. De Nicola 9, 88046 Lamezia Terme, Italy or to info@amitrani.com.

 

6.4
If you have any questions concerning data protection, please feel free to contact us, at info@amitrani.com.

 

Information about the rights of data subjects

 

The data subject has the right to demand a confirmation from the controller about whether it will process the personal data concerned; if this is the case, he or she has the right to access this personal data and to the information listed in detail in Art. 15 GDPR.

 

The data subject has the right to demand from the controller that incorrect personal data concerning him or her be rectified immediately and, where applicable, that incomplete personal data be completed (Art. 16 GDPR).

 

The data subject has the right to demand from the controller that the personal data concerning him or her shall be erased immediately if one of the reasons listed in detail in Art. 17 GDPR are met, e.g. if the data are no longer required for the purposes pursued (right to erasure).

 

The data subject has the right to demand from the controller that the processing be restricted if one of the conditions listed in Art. 18 GDPR are met, e.g. if the data subject has lodged an objection to the processing for the duration of the review by the controller.

 

The data subject has the right to object to the processing of the personal data concerning him or her at any time for reasons which result from his or her particular situation. The controller shall then no longer process the personal data, unless it can prove compelling and legitimate reasons for the processing, which outweigh the interests, rights and freedoms of the data subject, or the processing serves to claim, exercise or defend legal claims (Art. 21 GDPR).

 

Irrespective of any other legal remedy under administrative law or judicially, each data subject has the right to lodge a complaint to a supervisory authority if the data subject believes that the processing of personal data concerning him or her violates the GDPR (Art. 77 GDPR). The data subject can assert his or her right with a supervisory authority in the Member State in where he or she is resident, where he or she has his or her workplace or the place of the suspected violation.